This research brief by Sirius Decisions gives you insight into the development and implementation of Sales Playbooks.

• Playbooks give sales organizations the information and resources they need when they need it,

• Sales people are prepared with more relevant information to their buyers at the appropriate point within the sales cycle,

• Resources have more of an impact as they are customized to the buyer but have a consistent message around value
propositions.

Sirius Decisions provides research and advisory services focused on the operational intelligence sales and marketing executives need to maximize top line growth.